Utilizing Canva to Elevate Brand Visibility
By Law Enforcement Social
February 15, 2021

You may have heard of Canva, an intuitive graphic design platform that could easily be your one-stop-shop to create all visual content for your agency. 

In a time and space where visual content is king, every agency needs to push as many visual elements through press releases, social media, your website, flyers, newsletters, and more; Canva can assist with all of these items. 

What makes Canva a great tool to utilize is its accessibility. As a Canva user, you have the option of creating on the platform’s website in your office, or if you’re on the go, an intuitive app is available right at your fingertips. 

The platform is completely free and offers users hundreds of templates to choose from, but there are premium features you can purchase for a one-time or monthly fee to unlock pro-level designs. 

On Canva, you can design and completely execute (from start to finish) the creation of logos, Instagram and Facebook graphics, resize images, flyers, create animations, build presentations, posters, blog graphics, newsletters, letterheads, video thumbnails, and more. 

This platform provides you with the ability to use one of its templates for free, or you can build any project completely from scratch, giving you full creative control.

From its intuitive interface to its creative capacity, we recommend you look into Canva today. Here are a few highlights of the platform’s functionality to help you elevate forthcoming visual content in a succinct and consistent style. 

Resizing visuals

If you’re a social media manager, public relations professional, or in another closely related position, you likely already understand the importance of resizing visuals. It’s especially important to resize images for their respective social media platforms. For example, the pixel baseline for Instagram is 1080×1080, Facebook is 1200×630, and blog banners are often 2048×1152. 

The great access point about Canva is that you will never need to remember these pixel numbers; all you have to do is choose a social media platform design style and upload an image. You’d likely type in the search bar “Instagram post,” and it’ll automatically set the dimensions at 1080×1080, then you upload an image; you can do this for every single social and digital media platform. 

Brand kit on Canva Pro

One of the greatest features of Canva Pro is the immediate access to its brand kit feature. As you may know, a brand kit is a portfolio-like space where you can keep all of your branding assets to assist in keeping your designs consistent. 

The brand kit on Canva Pro allows you to build brand consistency by making it easy for you to set colors, fonts, and logos. It’ll also save you time with logo, fonts, and color presets inside the editor, along with giving its user an option to upload unique fonts. The brand kit will save you time when building any type of visual element and enhance and strengthen brand visibility through consistency. 

Utilize effects with background remover

Now to the fun stuff…background remover with Canva Pro will help you transform photos into unique pieces of art that will make you feel like a top-notch graphic designer. The background remover feature is included in the platform’s $12.99 per month option, which allows you to change and alter any photo background. 

The process to change your background is simple and can be accomplished in only five steps. 

“To remove your background with Canva, simply:

  1. Upload your own image or choose one from our image library.
  2. Click on the Effects button on the top corner of your toolbar.
  3. Next, select “Background Remover.”
  4. And like magic, the background will disappear.
  5. Next, simply drag your new image into the perfect spot.