It’s 2021, and Twitter continues to pivot and rebrand its platform with intuitive methods of communication. Recently, Twitter announced the end of its partnership with Periscope due to a significant decline in use but also introduced its users to Revue and Fleets.
Those agencies who heavily utilized Periscope on Twitter to “go live” during incidents or connect with the community do not worry; you can still go live on the app…it’s just that the social platform eliminated Periscope as its partner, and the process has slightly changed.
Personally, we’re excited and recommending the implementation of Twitter’s new Fleet digital capabilities. In August 2016, Instagram introduced its users to Instagram Stories, and in November 2020, Twitter finally followed suit.
The app’s ever-changing platform also introduced its users to Revue in January 2021, an intuitive email newsletter platform. Revue is completely elevating the social media platform’s method to sharing long-form news while eliminating outside email marketing platforms; it’s truly navigating towards becoming a one-stop-shop for all agencies and news outlets alike.
“According to a newly published Pew Research Center report, 55% of U.S. adults now get their news from social media either “often” or “sometimes” – an 8% increase from last year. About three-in-ten (28%) said they get their news “often,” up from 20% in 2018.”
With data making it visible that most of the U.S. population utilizes social media to learn about news daily, it’s essential to understand how to navigate the latest technologies of social media’s most intuitive news sharing platforms, Twitter.
Twitter’s partnership with Revue was quietly announced in January 2021. This new partnership integrated Revue’s technology directly into the platform’s interface, making it easy for anyone to publish editorial newsletters, connect with followers and build business relationships.
We’re living in a time where digital newsletter marketing and communication is at an all-time high in terms of effectiveness, so this new addition to the social platform is groundbreaking for law enforcement agencies, writers, journalists, and curators.
“Twitter has acquired Revue, a service that makes it free and easy for anyone to start and publish editorial newsletters. Revue will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.”
Revue on Twitter allows the user to:
• Compose and schedule newsletters
• Embed Tweets
• Import email lists
• Analyze engagement
• Earn money from paid subscribers
In November 2020, the social media platform rolled out with Twitter Fleets. Twitter fleets is a 24-hour cycle video, photo, and text component that allows users to share material that lives in a 24-hour life cycle. Like Instagram and Facebook stories, Fleets live atop the application’s home page, in a bubble-like horizontal grid.
Since Fleets expire after 24 hours, this makes a great space for sharing posts with valuable information but lack creative content. But on the other hand, it could be ideal for visually appealing content that lacks useful information. In short, this space is great for content that offers value to your audience but lacks enough value to stay on the wall of your feed.
Click here for a step-by-step guide on how to utilize Twitter Fleets.
Twitter purchased live streaming platform Periscope in April 2015 and decided to shut it down in December 2020. Although this means the end of the Periscope era, it does not mean you cannot go live on Twitter.
Going live on Twitter is the easiest way to immediately connect with followers in an unfiltered and authentic way. Twitter Live is the strongest piece of technology for breaking news, major events, and community forums. This method of going live also provides you with the option of saving and posting live videos to your feed after completion or opting out.
According to Twitter, here’s how to start a live video:
1. Tap the icon from the composer.
2. Tap Live at the bottom selector.
3. To go live with audio but not video, tap the microphone at the top right.
4. Fill in an optional description that will appear as a Tweet and a location if desired.
5. To invite guests before going live, tap Invite guests to select or search for people to join.
6. Tap go live. Your broadcast will appear in a Tweet in your follower’s timeline.