Social media specialists and managers, listen up! As professionals in the field, we all understand the importance of posting on our business, client, or agency’s social media pages when our audience is most active.
Determining the hours and days of the week to avoid is key in garnering the most impressions and engagement; along with identifying the best time to post.
“Posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.”
Although posting “best practices” varies based on business/organization type and audience, typically, the time frames mentioned above are accurate. Refraining from posting on Instagram, Thursdays between 9 PM and 11 PM doesn’t pose much of a threat to social communications. But, not posting on Wednesdays between 10 AM and 4 PM does…because it’s a majority of the “typical” business day.
While keeping these practices in mind, it’s a great idea to plan ahead on Wednesdays to mitigate any scheduling issues. Of course, if there is a critical or emergency communication piece that needs to be issued on social, it doesn’t matter what time or day of the week it is; post it. Otherwise, on Wednesdays, we recommend you plan to post at the end of business, between 4:30 PM and 5 PM.
Also, according to our friends at Later (a social media management software), these are the worst times to post per day on Instagram in the US:
- Monday: 2 PM
- Tuesday: 1 PM
- Wednesday: 10 AM
- Thursday: 11 PM
- Friday: 9 AM
- Saturday: 8 PM
- Sunday: 4 PM
Now that we’ve identified the hours and days of the week you should avoid posting on Instagram, it could serve the accounts (that you manage) well if you set aside some time, sift through your Instagram insights to locate trends, and find the best unique time to post.
Moving forward, it’s imperative to keep these “posting” best practices in mind to maximize not only engagement but to maximize the ROI on all of your hard work.
There are many benefits a LinkedIn profile can provide a business, one of which is strengthening the credibility of the organization.
It’s often that businesses, organizations, and law enforcement agencies quickly hop on and distribute content amongst social media sites, such as Facebook, Instagram, and Twitter, but tend to forget about LinkedIn, a space filled with professionals and endless networking opportunities.
With over 740 million users, LinkedIn is now a space where engagement and networking could lead to sales, new clients, valuable job candidates, new industry data and leading practices, and so much more.
“The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants, and career salespeople, said that most use free accounts on LinkedIn as a strategic prospecting tool and that “84 percent of users say they’ve generated several business opportunities from using LinkedIn.”
Out of every social media application that exists, LinkedIn is hands down the one that poses the most opportunity, and we do not want you to miss out.
Here are the top five benefits of LinkedIn for businesses, organizations, and law enforcement agencies!
While LinkedIn is centered around recommendations and connections, this digital space is the perfect opportunity to elevate credibility. Other social media applications are often crowded with general users, while LinkedIn is flooded with professionals who specialize in your niche. With consistent interaction and buy-in from professionals within your niche or targeted audience, it’ll positively impact your credibility and trust from those across the digital sphere and the public.
One of the greatest benefits of LinkedIn is its algorithm. The reason why it’s easier to grow a business, organization, and agency page on LinkedIn is that when one of your connections comments or even likes a post you shared, your post will also populate onto the feed of their connections; thus, maximizing overall impressions.
While you can also grow an audience on the other social media applications, LinkedIn will help you grow your targeted audience. Again, with referrals, recommendations, likes, comments, and shares, this will continue to strengthen your position within the niche and help grow your audience.
LinkedIn is the perfect space to introduce new products and services to assist customers, clients, and other professionals achieve their goals. Debuting new products on LinkedIn will also allow you to garner feedback from professionals in the space before fully going public with the new products and services. This tactic will help generate buy-in from professionals in the field and lead to increased sales.
There is no better place to vet job candidates than on LinkedIn and have the opportunity to connect a resume to a face. With LinkedIn being heavily centered around recommendations, endorsements, and referrals, it gives your business, organization, or agency the chance to recruit a valuable candidate who can make outstanding contributions to the team. It isn’t uncommon for a recruiter to already have their sights set on a professional in their LinkedIn network, and often, it’s a professional you’ve already connected and engaged with.
“LinkedIn profiles reveal valuable information about people seeking jobs at your company, including their stability, their record of successful accomplishments, and their passion for what they do. By hiring and retaining these employees, your company will benefit from their expertise and energy.”
Rawson Internet Marketing
Optimize. Optimize. Optimize. As a business, organization, and agency, likely, you’re always concerned with your performance in the Google search result pages. Good news, Google, along with several other search engines, rank LinkedIn posts and pages higher in the search engines, making it easier for your profile and content to be found online.
When your visibility is strengthened across search engines, it’s almost like a domino effect, as a user may come across your LinkedIn post on Google, and let’s say you shared your business’ website, they click the link, and that results in more traffic to your website; garnered through a search engine.
If your business, organization, or agency is not on LinkedIn (yet), now may be the time to determine if this platform is of value to your team’s goals. While there is much opportunity for you to connect and engage with other professionals on this platform, which may lead to sales, audience growth, valuable job candidates, new industry data insights, and search engine benefits, TOC Public Relations is confident that you will make the right decision.
Here. We. Go. Again. If you are not aware, Instagram just made a huge update to its platform, affecting the algorithm for ALL of its users as the head of Instagram, Adam Mosseri states that it’s no longer a photo-sharing app.
Well, if it’s no longer a photo-sharing app…what is it then?
Between April 2019 and April 2020, Instagram experienced a 30 percent decline in overall usage, largely due to the growing popularity of its current rival TikTok.
TikTok continued to thrive amidst the COVID-19 Pandemic when everyone was stuck at home and quite literally aided in millions of social media users leaving Instagram for dead in exchange for its intuitive short-form, video-sharing app.
On June 30, 2021, Mosseri shared a detailed video across all of his social media profiles announcing this massive change to create an immersive, entertaining, mobile-first video platform.
“We’re no longer a photo-sharing app. The reason people say they use Instagram is to be entertained and they’re looking to us for that. There’s some really serious competition right now…TikTok is huge and YouTube is even bigger. In the next couple of months, you’ll start to see us experiment in the space of what we call “recommendations”, showing you things in your feed that you may not be following. We’re also going to experiment with embracing video more broadly…full screen, immersive, entertaining, mobile-first video.”
Head of Instagram Adam Mosseri
The biggest bombshell regarding this update is that moving forward, Instagram will be prioritizing video content over photos, heavily shifting the platform’s algorithm.
The forthcoming changes are slated to occur between now and summer 2022.
How does this affect your digital marketing?
With Instagram “becoming” TikTok, the app seeks to provide users the opportunity to gain a wider organic reach. Instagram has reformulated its algorithm to help people/public figures/businesses become more discoverable on the platform, so this update is not all bad.
But, what this means for businesses, organizations and agencies is that we’re going to have to start getting more creative now and in the future by implementing more video into our digital media marketing. Sure, you can still post photos on Instagram, but the overall reach and impressions will be significantly less than prioritized video content in the feed.
“The message that Instagram is sending is clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos. At the moment, though, it’s vague as to how Instagram plans on doing that and whether it’ll be improving and innovating on features popularized by apps like TikTok or just making something with a few Facebook tweaks.”
What we do know at this point is that change is coming.
Instagram will not only be strengthening its video usability, but it’ll also be elevating its tools and capabilities for creators, increasing its e-commerce visibility, and enhancing messaging to connect friends from across the globe.
Click here to learn more!