PIO WORKSHOP
With training by Law Enforcement Social, you’ll learn the latest tips and tricks every Public Information Officer needs to know when it comes to producing professional and engaging content for the media and your community.
TOPICS COVERED
POLICIES & PROCEDURES
From department social media team policies to employee social media policies, you’ll learn best practices for your agency.
COMMUNICATIONS TEAMS
Learn how to assemble and organize a social media team, as well as how to work cohesively to form one voice for your agency.
LIVE STREAMING
This is the age of live-stream video for events, news conferences, and critical incidents. We’ll show you how to become live video masters.
PRESS CONFERENCES
Learn how to best represent your department and distribute information when answering questions from the media and the public.
NEWS RELEASES
Social media has changed the way news releases are done. Learn how to break the norm when it comes to posting news releases on your platforms.
CRISIS COMMUNICATIONS
Something has happened and it’s your job to be in front of the media. What do you say? Learn how to manage the media and the DOs and DON’Ts when it comes to crisis communication.
SOCIAL LISTENING
It’s important to know what your audience is saying about you and your agency. Learn how to extract information and how to analyze the feedback you’re getting.
"ON THE GO BAG" ESSENTIALS
As PIO you can be called out at any moment. We’ll show you the best tools and accessories to use when out on the job.
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MEDIA RELATIONSHIPS
Fostering positive relationships with the media is crucial when stories about your department come out.
Sabrina Robles
ONtario police department
OUR NEXT CLASSES
Emeryville, California
February 1-2. 2021
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WHY YOU NEED THIS CLASS
Being a public information officer today is a lot different than it used to be. Social media has changed the way we communicate with the public. There is a new expectation for law enforcement to be active on social media and to be more transparent than ever.
Whether you’re a seasoned Public Information Officer (PIO) or just getting your feet wet, you’ll learn the latest tips and trends when it comes to producing professional and engaging content for the media and your community.
INTERACTIVE.
No, this isn’t a stock photo. These are students at our training hosted by the California Association of Public Information Officers, having fun with our instructors while learning amazing skills.
HANDS-ON.
We don’t just tell you about what being a PIO entails, we have you demonstrate it in class with skills we teach you.
NO DEATH BY POWERPOINT.
Our classes consist of instructor expertise not reliant on a digital class guide. We know our topics and train you through discussion, practice, demonstration, and examples.