Maximize Social Engagement With the Use of #Hashtags
By Manny Sandoval
March 26, 2021

Looking for a way to garner more engagement on your agency’s social media platforms? Specifically, for Instagram, Twitter, and LinkedIn, adding targeted hashtags to categorize your social media posts poses the ability to garner more engagement by driving traffic to your page, reaching a larger audience, and building a community around your brand.

Incorporating targeted hashtags into your captions can be accomplished by determining the most popular hashtags regarding your topic. For instance, if the post is about SWAT assisting the county sheriff’s with a narcotics bust, search for the most popular tags regarding SWAT, law enforcement, and narcotics within the respective social media platform and use those in your caption.

Currently, Instagram allows its user to add up to 30 hashtags per post. In comparison, Twitter and LinkedIn recommend using about two to three hashtags but allows an infinite amount of hashtags per post.

“Always use the right amount of hashtags. It was believed that 11 was the golden number. However, internet space is always changing, and so is Instagram. Some people opine that a new algorithm prioritizes posts with fewer tags and that four is the optimum number. However, there is no hard and fast rule and not much data to prove how it should be. Many images show up on top posts that have between 10 and 20 tags added. So use as many as you like without overdoing it.”

Your Social Strategy

It’s important to remember that social media etiquette and strategies are constantly changing, but what will not change are the benefits hashtags can bring to your agency’s social channels.

Drive traffic to your page
Generating and utilizing hashtags tailored to your social media posts poses a higher potential to drive traffic to your social media page. This can happen because every word used as a hashtag garners its own page with “top” and “recent” posts where social media users can sift through or follow social media posts utilizing the hashtag. For example, if you use the hashtag #policek9, your post will now live on the wall with other #policek9 content, increasing your chances of being discovered by a new user.

Reach a larger audience
Many fail to realize that hashtags assist their social media posts and page reach a larger audience. Popular hashtags get utilized millions of times, which means adding tailored popular hashtags to your post maximizes the agency’s potential to reach a much wider audience. Maybe your agency has 1K followers; utilizing key hashtags could boost your potential reach into the tens of thousands.

Build a community around your brand
Building a community around any brand is a vital part of the marketing process. Creating hashtags unique to your agency is also an important key in garnering community support while building a brand around your community. The community will ultimately assist in carrying the special hashtag further towards a wider audience, thus driving traffic and engagement to your agency’s social media pages.

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