THE LAW ENFORCEMENT SOCIAL MEDIA BLOG
Helpful news, tips, and information to keep you on top of your social media game.
HERE’S THE LATEST
Law Enforcement Social is always tracking content related to public agencies and how they operate in the social media field. Follow us to hear from our team about the information that matters most.
Three Tips To Rock Your Photos in 2022
Photos play a pivotal role across all social media platforms. We all have experienced scrolling through our Instagram feed only to stop on a photo that grabs our attention. It can be anything from...
What Are Instagram Story Link Stickers?
So everyone knows about Instagram stories and the fun little stickers you can add to them. There are so many types of stickers to your stories that can do things like tag your location, tag a...
Four tips for maintaining a consistent voice across social media platforms
Similar to how you would keep a consistent voice when speaking in person, it’s imperative to maintain a consistent voice across all of your agency’s social media channels! Many marketers should...
Boost social media engagement with these caption writing tips
Too often, social media managers focus a majority of their attention on the visual component of a post, including the video, photo, or graphic, when the caption is equally important. In a...
Responding to mistakes on social media, here’s how
It's almost inevitable; mistakes are going to occur on social media. Maybe your agency experienced a critical incident and issued a rushed post across social media that wasn't fully vetted,...
Tips to craft a strong and creative caption on social media
Crafting a strong and creative caption on social media should be a priority with every post across every platform. Formulating a succinct caption that is straight to the point with an...
San Bernardino PD’s Briefing Room Podcast strengthens engagement with immediate community and countries internationally
Implementing a podcast into your agency’s marketing strategy is a simple digital tool that has the power to elevate and strengthen your relationship and engagement with your community. In...
Public safety writing tips to get your press release noticed
A press release is one of the most commonly used communication pieces used to get your story out to the public. As you already know, the best part about press releases is that you and your...
Social media video mistakes, avoid these to deliver powerful content
Videos are key when it comes to social media. Since 2015, video integration across social media channels, especially Instagram, is the highest performing content in terms of engagement. ...
Media interview tips for public safety and government agencies
Participating in media interviews is vital in controlling the narrative of an incident, initiative, or event for public safety and government agencies. But, often, agencies lose grip of the...
Tips for a successful recruitment campaign
Hosting a successful recruitment campaign is vital to your agency's success because we all know that low staffing or picking the wrong person can be detrimental to your organization. Getting the...
What You Need to Know About Instagram Reels
Instagram Reels is a newer way for users to generate short, entertaining videos. Reels are reminiscent of what users would see and might create on social media application Tik Tok, which generally...
Maximize Social Engagement With the Use of #Hashtags
Looking for a way to garner more engagement on your agency’s social media platforms? Specifically, for Instagram, Twitter, and LinkedIn, adding targeted hashtags to categorize your social media...
Twitter for the Win, Digital Advancements, and the End of an Era
It’s 2021, and Twitter continues to pivot and rebrand its platform with intuitive methods of communication. Recently, Twitter announced the end of its partnership with Periscope due to a significant...
Utilizing Canva to Elevate Brand Visibility
You may have heard of Canva, an intuitive graphic design platform that could easily be your one-stop-shop to create all visual content for your agency. In a time and space where visual content...
How to Garner Social Media Agency Buy-In?
Struggling with garnering agency buy-in? Whether it’s getting your team to participate in a campaign, submitting photos, engaging with posts, or maybe they don’t want to provide content, it can...
Basic photo editing tips
Photos play a pivotal role across all social media platforms. But, one of the biggest issues amongst many law enforcement agency social media pages is that they fail to acknowledge the impact a good...
Why your agency needs to start using social media listening tools today
Social media listening has become the number one strategic tool for agencies and businesses to monitor conversations about them and, more importantly, understand what their followers want. Today,...
Going live on social media, how to do it right
Utilizing video on social media is key, but going live on social media is the best way for public safety and government organizations to maximize social media interaction. You can go live on...
Can social media transparency strengthen law enforcement engagement and credibility?
Social media is the number one modern-day communication tool, but many law enforcement agencies are not maximizing potential engagement due to a lack of transparency. Although it may be difficult to...
PORAC connecting law enforcement to the community by personalizing social media
Peace Officers Research Association of California (PORAC) is treading new ground by connecting law enforcement to the community, by personalizing social media. PORAC has found that implementing...
What’s The Best Way For Dealing With Online Harassment?
Online harassment, bullying, or stalking can happen for a variety of reasons, without any provocation from the victim. Common types or sources of online harassment incidents can include: Romantic...
Cops Racist, Violent And Poor Behavior On Facebook
Within one week, multiple news outlets have been reporting about violent, racist, or sexist photos, videos, memes, and comments made by police officers on Facebook. For years, we have been...