Photos play a pivotal role across all social media platforms. But, one of the biggest issues amongst many law enforcement agency social media pages is that they fail to acknowledge the impact a good photo can have on their post.
It is often that we see these accounts posting images that need to be cropped, are blurry, need resizing and/or need some assistance in the field of white balancing.
On all social media platforms, a good photo is key…but on Instagram a good photo is pivotal in garnering a sufficient amount of likes, comments, followers and overall engagement.
An important note to take is that having a solid photo will assist you in adequately telling the story in the best way possible; especially since people’s attention span is so small, you have to be able to quickly grab their attention, visually.
Crop your images
If need be, crop your images to ensure there is no distraction and a focal point in your photo. Before posting a photo on social media, always remember to quickly analyze it before posting, to determine if there is any unnecessary space that can be cropped out. Every single photo should have a focal point, which is often centered. Always remember, that an object in a photo needs to be all the way in or all the way out; do not include half objects in photos as it can be distracting. Crop it out.
Blurry photos are always a big NO on social media. But, sometimes as social media managers or specialists, we are constantly having to work with the photos that we receive. One way to alleviate the blurriness of a photo is to sharpen an image. Sharpening an image can be done on every photo editing program and even on social media platforms, such as Instagram and Facebook.
“Image sharpening is a powerful tool for emphasizing texture and drawing viewer focus. It’s also required of any digital photo at some point — whether you’re aware it’s been applied or not. Digital camera sensors and lenses always blur an image to some degree, for example, and this requires correction.”
Cambridge in Colour
Size photos for appropriate platform
Sizing photos for their respective platforms will ensure that the quality of your photos remain intact. The last thing we want is a pixilated photo…and publishing photos onto social media already slightly pixilates them. So, to mitigate this issue, size your Instagram photos to 1080×1080 (a square) and size Facebook photos to 1,200 x 628 pixels (a rectangle). Canva is a great program that can easily help you achieve this and its FREE!
Adjusting the white balance can enhance the overall color levels of a photo. It is often that we come across photos that are too bright, but too bright on only one portion of the photo…by adjusting the white balance, you can easily correct the color level. Proper white balancing can truly make or break a photo, especially a photo that was taken outdoors or under fluorescent lighting.
There are so many intuitive photo editing programs out on the market today. These programs can assist you in cropping, sharpening, resizing, adjusting white balance and so much more. A few programs that we recommend you look into include Lightroom, Snapseed, and VSCO. What’s great about these programs, especially Lightroom, is its auto capability…where in the click of the auto button, the program cleans up the overall look of the photo for you. We are confident that these programs and the recommended tips above will assist your agency in elevating its communication on social media.