Similar to how you would keep a consistent voice when speaking in person, it’s imperative to maintain a consistent voice across all of your agency’s social media channels! Many marketers should understand that building brand visibility results from a consistent tone...
Too often, social media managers focus a majority of their attention on the visual component of a post, including the video, photo, or graphic, when the caption is equally important. In a world where audiences are looking for authentic content, social media...
It’s almost inevitable; mistakes are going to occur on social media. Maybe your agency experienced a critical incident and issued a rushed post across social media that wasn’t fully vetted, resulting in negative comments from the...
Crafting a strong and creative caption on social media should be a priority with every post across every platform. Formulating a succinct caption that is straight to the point with an intriguing opening sentence is what will garner your agency’s social...
Implementing a podcast into your agency’s marketing strategy is a simple digital tool that has the power to elevate and strengthen your relationship and engagement with your community. In March 2021, San Bernardino Police Department (SBPD) rolled out its...
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