ADVANCED SOCIAL MEDIA
With training by Law Enforcement Social, you’ll learn advanced tips and tricks to produce polished, engaging, and professional social media posts, news releases, videos, and images.
TOPICS COVERED
CAPTIONS
Learn what captions are, why you need to use them, and discover tools and techniques that you can use to have them in your videos.
HASHTAGS
There is more to hashtags than just including them in your posts. We’ll show you how the tools and techniques to use them effectively.
LIVE STREAMING
This is the age of live-stream video for events, news conferences, and critical incidents. We’ll show you how to become live video masters.
ENGAGEMENT
We’ll show you how to increase your department supporters and social media fans through amazing engagement practices.
SOCIAL MEDIA TEAMS
Learn how to assemble and organize a social media team, as well as how to work cohesively to form one voice for your agency.
POLICIES
From department social media team policies to employee social media policies, you’ll learn best practices for your agency.
BASIC PHOTOGRAPHY
Great photos is one of the keys to captivating your audience and sparking engagement. Learn how you can take great photos with a phone.
MEDIA RELATIONS
Gain the media’s cooperation and respect through the understanding of each other’s roles and working conditions.
This is where professionals and potential job candidates and recruits are hanging, and you should be too.
jennifer wu
azusa police department
OUR NEXT CLASSES
EMERYVILLE, CALIFORNIA
March 23 & 24, 2020
ONTARIO, CALIFORNIA
June 16-17, 2020
STANISLAUS, CALIFORNIA
May 11-12, 2020
VENTURA COUNTY, CALIFORNIA
September 2-3, 2020
WHY YOU NEED THIS CLASS
There’s more to social media than just picking up your phone, taking a picture, and posting it on your favorite platform. A law enforcement agency is competing for the attention of its community, which is already inundated with social media posts from their friends, family members, businesses, groups and paid advertisers.
This class will show you the skills needed to stay above the “noise” and keep people engaged with your department, and they’ll keep coming back for more!
INTERACTIVE.
No, this isn’t a stock photo. These are students at our training hosted by the California Association of Public Information Officers, having fun with our instructors while learning amazing skills.
HANDS-ON.
We don’t just tell you about good social media practices, we have you demonstrate it in class with skills we teach you.
NO DEATH BY POWERPOINT.
Our classes consist of instructor expertise not reliant on a digital class guide. We know our topics and train you through discussion, practice, demonstration, and examples.
